Detail, Detail, Detail.

The 2011 Goodman Fielder Annual Report has been an exercise in restaint and wise use of budget. The document is black and white with a cover that entices the viewer to open it. The concept was developed with the notion that Goodman Fielder brands are household names that have become larger than life. The front cover features a delicate detail on the spine that hints at the raw material that many of Goodman Fielders products are derived.