Cottons, all natural.

XSD were enlisted by Cottons to develop the identity and packaging for a range of natural incontinence products. After reviewing the range of products on offer in the market place and reading the extensive market research undertaken by the client, XSD set about the task of developing the packaging for Comforts, a range of natural incontinence products produced by Cottons. It became obvious that many of the competition are emulating each other with regards to colours and design, thus providing Comforts with an opportunity to provide a fresh new solution to the customer.
Predominantly white packs, clearly defined colour coding and a completely unique approach to the design have resulted in packaging that openly demonstrates a more modern approach to a difficult subject while at the same time having a markedly different shelf presence to that of the competition, not to mention the superior aesthetic appeal.